Monday, 31 March 2014

Introducing The Magnificent

Ultimate flexibility and an all new innovative design come as standard with our MAGnificent lamp!

The MAGnificent (#D25050 RRP £89.99)

The attraction of this innovative new lamp lies not only in the fact it is perfect for all types of hobbies, craft and reading but also that it offers ultimate flexibility because it converts easily from a floor lamp to a table magnifying table lamp. Plus with the middle pole removed the lamp height is in-between floor and table so it is effectively 3 lamps in one!

The conversion can be made in seconds by simply removing the extension pole in the floorstanding mode.   The large 14.6cm semi-rimless 1,75X magnifying lens allows excellent vision for close-work activity, perfect for those who want to enjoy their favourite hobbies with no risk of tired or strained eyes.

Clare Donnelly, from our marketing team says: “We are continually developing our range of lamps to utilise cutting edge lighting technology.  The MAGnificent is a totally new design and innovation.  Judging by our customers’ first reactions, its set to be a firm favourite and best seller.”

To find out more about our full range of products, order online or to obtain details of your nearest stockist please visit or call 020 8964 1200.

Monday, 17 March 2014


If you are looking for an inspirational Mother's Day gift for a Mum who loves to craft, read or just needs help seeing details clearly - then look no further.  We have a host of ideas and suggestions for you - a few are featured here and many more can be seen on our website.

LED Neck Magnifier with stand at just £11.99 rrp.  A dual purpose hands free magnifier - it can be used as a neck magnifier with a cord or a table magnifier with a stand.

Our Foldi LED Lamp  £59.99 rrp has a gorgeous slim design, with up to 8 hours of battery power and unlimited power using a USB connection to a laptop - perfect for your Mum to take with her to craft groups or on holiday for example. This lamp features30 bright daylight LEDs - kind to eyes, reduces glare which helps to reduce eye strain, headaches and red-eye.

If it's a table lamp you had in mind then our Swan Table Lamp  £129.99 rrp is a popular choice.  An elegant lamp with functionality. This lamp provides daylight technology which reduces eye strain and glare for healthy vision and also true colour matching.

The Ultimate Floorstanding Lamp £199.99 rrp design incorporates style, optimum light and magnification plus a clever organising tray.

And why not get crafty yourself and make a card for your Mum.  We have spotted this  Gorgeous stitched flower Mother's Day card by Carolyn Letten on the Crafts Beautiful website. :-)